Screaming Reels – Fishing Store

At Screaming Reels we love fishing and we are out on the fantastic waters of the Bay of Islands as often as we can! We use the gear we are selling every day, we try out new gear and lures, providing our customers with solid hands-on experience and also providing suppliers with feedback and areas for improvement. We provide gear that we know works – and works well – for New Zealand fishing and the Kiwi style of fishing. Specialising in saltwater fishing and all your target species (Snapper, Kingfish, Hapuka, Swordfish, Marlin etc.), we’ve got you covered whether you’re into topwater fishing, slow jigging, fast jigging, using bait, live baits, soft baits, or game fishing. Whether you’re fishing from the rocks, the beach, a kayak, a trailer boat, or trolling from your launch – we’ve got the right gear. We are proudly New Zealand owned and operated, and everyone on our team is a dedicated fisho with an impressive combined knowledge base.